Beeps

Beeps from Diana Tran on Vimeo.

On the corner of Woodley Avenue and Sherman Way, a bright pink covered building still stands as it had some 50 years ago. Beeps, which was built in 1957, has been offering the San Fernando Valley hamburgers, hot dogs, sundaes and much more to regulars whose continued support has kept the establishment flourishing.

The most popular items have been consistent throughout the years.

‘The most popular item is the steak sandwhich,” said Josephine Rowley, current owner of Beeps. “Steak, pastrami, chicken, in that order.”

Customers come here relying on old favorites and reminisce of childhood outings to Beeps with their families.

“We get [about] 90 percent regulars,” said Rowley. “Three times a week, like clockwork.”

Regulars like Michael Jovanosa has been coming to Beeps for the last 22 years.

“I’ve always enjoyed coming here, people are always good and the food is great,” said Jovanosa. “I like it; it’s a good hole in the wall.”

The décor is unmistakably 50s, which, up until a few months ago, were original relics of a time where the valley was drastically different from today. Rowley has owned Beeps for the last 20 years, and seeing the changing community she felt the restaurant needed an update.

“About nine months ago we switched everything,” Rowley said. “We had the original photographs up there and they were really old, they looked tacky and faded so we kind of revamped it a little bit.”

The building has not changed much aside from the addition of new photographs and 50s paraphernalia that adorns the walls. However, in 1971 the back of the building was bombed and had to be remodeled.

“There was a liquor store next door and it was trying to get out of escrow,” said Rowley. “So they bombed it.”

Each customer has their own favorites, like William Bilchik, who has been coming back to Beeps for the last 15 years to satiate his cravings for fish fry.

“Fish and chips and fries [are favorites],” Bilchik said. “The nights here are nice and quiet. It’s cool.”

This long established restaurant continues to feed patrons with hearty helpings that keeps customers coming back for more. While the economy struggles, people still have to eat and Beeps is the place to go for great comfort food.